Basic Considerations for Choosing an E-commerce Platform


Selling online is much easier than ever before, thanks to the unbelievable ecommerce technologies now available to all businesses. However, with all those options in front of you, choosing the right ecommerce platform can be such a feat. Which one should you pick?


Here are the three most important considerations you should make:




First off, will you be selling online strictly, or will there be a physical store involved? Your specific situation will tell you what features are needed to operate your store successfully. If you're selling in a brick and mortar shop, selecting a platform with point of sale options is basic. It's also wise to source your online and offline commerce hardware and software from a single provider.


You will be dealing with the dashboard of your ecommerce platform from day to day, so it is of crucial importance. This is where you will process orders, manage inventory, pull up discount codes, create reports and so on. 


No matter the combination of your online and offline channels, it is a must that your ecommerce platform is mobile-ready. This way, your mobile customers' checkout experience can be optimized.




It requires more than an ecommerce platform to operate your business. Hence, it is critical that the platform you use can be integrated with other necessary software. Some extremely important integrations you should consider are your email marketing solution, compatibility with big e-commerce sites such as eBay and Amazon, and fraud control tools.




The whole array of ecommerce platform options available today is accompanied by equally varied pricing structures. Check your budget and see how much you can spend to facilitate ecommerce transactions. Note that there will be associated expenses as well, like transaction fees, processing fees, hosting fees and the rest.


If your budget is very limited, you can consider demandware api ecommerce platform options. Otherwise, it is worth investing in totally customizable enterprise solutions that fortunately come in great numbers today. Of course, their individual costs will match their abilities.


If your budget is somewhere at the center, find a platform that collects a monthly rate instead of a percentage of your sales or transactions. This will enable your business to expand without having to cover greater costs from your ecommerce platform.



Selecting demandware integration from the huge variety of solutions available on the market can be a huge task. However, by keeping these three points in mind as you start your search, it will be much easier to make the right decision.